{
  "version": "v0.2",
  "name": "UNO Collective — Public Service Catalog",
  "description": "Catálogo público de servicios de UNO Collective, estructurado para consumo por agentes de IA y LLMs. Cada hoja del catálogo indica quién la ejecuta (in-house o partner) y con qué nivel de confianza. Las hojas no ofrecidas (gris) no aparecen. Hojas azules (partner) indican que la ejecución la hace un socio de confianza, no un empleado directo.",
  "generated_at": "2026-06-18T20:30:00Z",
  "source": "catalog-data-v0.json + plans-mapping-v0.md (internos, no públicos)",
  "scope": {
    "geographies": [
      "Argentina",
      "México",
      "USA (hispano)",
      "LATAM (resto)"
    ],
    "languages": [
      "Español (AR)",
      "Español (MX)",
      "Español (NEUTRO)",
      "Inglés (ES→EN)"
    ],
    "languages_limited": [
      "Portugués (vía IA o freelance)",
      "Inglés EN nativo (capacidad, no especialidad)"
    ]
  },
  "provenance_legend": {
    "in-house": "Lo ejecuta directamente el equipo de UNO Collective.",
    "partner": "Lo tercerizamos con un socio de confianza. El cliente recibe el mismo nivel de servicio; UNO sigue siendo el punto de contacto y responsable de la entrega.",
    "high_confidence": "Track record verificable. Lo ofrecemos como servicio diferenciado.",
    "standard_confidence": "Lo podemos hacer. No es necesariamente nuestro mayor diferencial."
  },
  "stats": {
    "total_offered": 144,
    "high_confidence": 71,
    "standard_confidence": 73,
    "in_house": 123,
    "partner": 21,
    "not_offered": 5
  },
  "plans": [
    {
      "id": "content-ugc",
      "name": "Content / UGC",
      "from_usd": 1500,
      "for": "Marcas que necesitan contenido constante para redes y campañas.",
      "includes_summary": [
        "Plan de contenidos",
        "Producción UGC",
        "Edición de piezas",
        "Creativos para Ads",
        "Adaptaciones para redes",
        "Seguimiento de performance"
      ],
      "up_to_uts_per_month": 138
    },
    {
      "id": "growth-360",
      "name": "Growth 360",
      "from_usd": 5500,
      "featured": true,
      "for": "Empresas que necesitan un equipo integral de marketing trabajando como área externa.",
      "includes_summary": [
        "Estrategia digital",
        "Ads",
        "Contenidos",
        "SEO / AEO",
        "Web / landing pages",
        "Branding & diseño",
        "Post-lead",
        "Mejora continua"
      ],
      "up_to_uts_per_month": 238
    },
    {
      "id": "performance-a-escala",
      "name": "Performance a escala",
      "from_usd": 6000,
      "for": "Empresas con inversión publicitaria intensiva (USD 20.000–500.000/mes en medios) y foco fuerte en generación de leads.",
      "includes_summary": [
        "Meta & Google Ads",
        "Creativos de performance",
        "Landing pages",
        "Contenido en escala",
        "Optimización de campañas",
        "Análisis post-lead",
        "Mejora del proceso comercial"
      ],
      "up_to_uts_per_month": 314
    },
    {
      "id": "especialidades",
      "name": "Especialidades",
      "from_usd": 1000,
      "for": "Empresas que necesitan resolver o reforzar un área puntual. Inversiones publicitarias pequeñas o necesidades específicas.",
      "includes_summary": [
        "Meta & Google Ads",
        "SEO / AEO",
        "Social Media",
        "Diseño & Branding",
        "Landing pages",
        "Consultoría puntual"
      ],
      "up_to_uts_per_month": 84
    },
    {
      "id": "b2b-marketing",
      "name": "B2B Marketing",
      "from_usd": 1000,
      "for": "Empresas B2B que necesitan mejorar su comunicación, presencia digital y posicionamiento.",
      "includes_summary": [
        "Contenido para LinkedIn e Instagram",
        "Comunicación institucional",
        "SEO / AEO",
        "Google Ads",
        "LinkedIn Ads",
        "Presentaciones comerciales",
        "Apoyo al equipo interno"
      ],
      "up_to_uts_per_month": 104
    },
    {
      "id": "marcas-corporativas",
      "name": "Marcas corporativas",
      "from_usd": 3500,
      "for": "Empresas que necesitan diseño, comunicación y contenido de alto nivel en múltiples mercados.",
      "includes_summary": [
        "Dirección creativa",
        "Branding & diseño",
        "Contenido para redes",
        "Campañas de awareness",
        "Piezas para LATAM / USA",
        "Adaptación regional"
      ],
      "up_to_uts_per_month": 148
    },
    {
      "id": "agent-marketing",
      "name": "Agent Marketing",
      "from_usd": 1000,
      "is_new": true,
      "for": "Empresas que quieren ser encontradas, evaluadas y contratadas por agentes de IA (ChatGPT, Claude, Perplexity, Gemini, AI Overviews).",
      "includes_summary": [
        "Auditoría agent-readiness",
        "Implementación de llms.txt y schema markup",
        "Optimización AEO",
        "Implementación de endpoints públicos (discovery/quote/status)",
        "Reporte mensual de menciones en AI engines",
        "Mejora continua"
      ],
      "up_to_uts_per_month": 60,
      "setup_uts": 22,
      "note": "Trabajo sostenido, análogo a SEO. El setup inicial se cotiza aparte."
    }
  ],
  "capabilities": [
    {
      "root": "Meta & Google Ads",
      "branches": [
        {
          "name": "Paid Social",
          "leaves": [
            {
              "name": "Meta Ads (Facebook + Instagram)",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Apoyo Financiero (2022)",
                  "url": "https://www.unocollective.com/proyecto/apoyo-financiero",
                  "year": "2022",
                  "client": "Apoyo Financiero"
                },
                {
                  "name": "Los Defensores (2022)",
                  "url": "https://www.unocollective.com/proyecto/los-defensores",
                  "year": "2022",
                  "client": "Los Defensores"
                },
                {
                  "name": "Luminara (2022)",
                  "url": "https://www.unocollective.com/proyecto/luminara",
                  "year": "2022",
                  "client": "Luminara"
                },
                {
                  "name": "Megacable (2022)",
                  "url": "https://www.unocollective.com/proyecto/megacable",
                  "year": "2022",
                  "client": "Megacable"
                },
                {
                  "name": "Axon Training (2019)",
                  "url": "https://www.unocollective.com/proyecto/axon",
                  "year": "2019",
                  "client": "Axon Training"
                }
              ]
            },
            {
              "name": "Instagram Ads",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Facebook Ads",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "TikTok Ads",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "LinkedIn Ads",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "X (Twitter) Ads",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Pinterest Ads",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Snapchat Ads",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Reddit Ads",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Paid Search",
          "leaves": [
            {
              "name": "Google Ads — Search",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Apoyo Financiero (2022)",
                  "url": "https://www.unocollective.com/proyecto/apoyo-financiero",
                  "year": "2022",
                  "client": "Apoyo Financiero"
                },
                {
                  "name": "Megacable (2022)",
                  "url": "https://www.unocollective.com/proyecto/megacable",
                  "year": "2022",
                  "client": "Megacable"
                }
              ]
            },
            {
              "name": "Google Ads — Display",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Google Ads — Shopping",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Google Ads — Performance Max",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Google Ads — apps mobile",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Bing Ads / Microsoft Ads",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Video Ads",
          "leaves": [
            {
              "name": "YouTube Ads",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "TikTok Ads (video)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Reels Ads",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "CTV / OTT",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Estrategia y optimización",
          "leaves": [
            {
              "name": "Media planning",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Media buying",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Optimización de campañas",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Apoyo Financiero (2022)",
                  "url": "https://www.unocollective.com/proyecto/apoyo-financiero",
                  "year": "2022",
                  "client": "Apoyo Financiero"
                },
                {
                  "name": "Los Defensores (2022)",
                  "url": "https://www.unocollective.com/proyecto/los-defensores",
                  "year": "2022",
                  "client": "Los Defensores"
                },
                {
                  "name": "Luminara (2022)",
                  "url": "https://www.unocollective.com/proyecto/luminara",
                  "year": "2022",
                  "client": "Luminara"
                },
                {
                  "name": "Megacable (2022)",
                  "url": "https://www.unocollective.com/proyecto/megacable",
                  "year": "2022",
                  "client": "Megacable"
                },
                {
                  "name": "Axon Training (2019)",
                  "url": "https://www.unocollective.com/proyecto/axon",
                  "year": "2019",
                  "client": "Axon Training"
                }
              ]
            },
            {
              "name": "Creatividades para ads",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Los Defensores (2022)",
                  "url": "https://www.unocollective.com/proyecto/los-defensores",
                  "year": "2022",
                  "client": "Los Defensores"
                }
              ]
            },
            {
              "name": "Looker Studio (reporting)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Análisis lead-to-conversion",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Tracking & pixels (Meta Pixel, GA4, server-side)",
              "provenance": "in-house",
              "confidence": "high",
              "note": "Para PyMEs target. No para clientes enterprise de gran porte — en ese caso, escalar a partner."
            }
          ]
        }
      ]
    },
    {
      "root": "SEO & AEO",
      "branches": [
        {
          "name": "SEO técnico",
          "leaves": [
            {
              "name": "Auditoría técnica",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Core Web Vitals",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Indexación / crawl",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Schema markup",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Migraciones",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "SEO de contenido",
          "leaves": [
            {
              "name": "Keyword research",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Briefs de contenido SEO",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Optimización on-page",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Link building",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "SEO local",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "AEO (Answer Engine Optimization)",
          "leaves": [
            {
              "name": "Optimización para ChatGPT / Claude / Perplexity",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Estructuración de respuestas",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Marcado para AI Overviews",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "SEO internacional",
          "leaves": [
            {
              "name": "hreflang",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Multi-idioma / multi-región",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        }
      ]
    },
    {
      "root": "UGC (User-Generated Content)",
      "branches": [
        {
          "name": "Estrategia UGC",
          "leaves": [
            {
              "name": "UGC con base estratégica",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC brief + guion",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC con creadores",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        },
        {
          "name": "Producción UGC",
          "leaves": [
            {
              "name": "UGC con celular",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC con locación",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC con product placement",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC multi-idioma",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Distribución",
          "leaves": [
            {
              "name": "UGC para paid",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC para orgánico",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "UGC para landing",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        }
      ]
    },
    {
      "root": "Social Media",
      "branches": [
        {
          "name": "Estrategia",
          "leaves": [
            {
              "name": "Estrategia de comunicación",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "La Liga es Nuestra (Megacable) (2017)",
                  "url": "https://www.unocollective.com/proyecto/la-liga",
                  "year": "2017",
                  "client": "Megacable"
                },
                {
                  "name": "Wonder Woman (Walmart México) (2017)",
                  "url": "https://www.unocollective.com/proyecto/wonder-woman",
                  "year": "2017",
                  "client": "Walmart México"
                }
              ]
            },
            {
              "name": "Calendario editorial",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "La Liga es Nuestra (Megacable) (2017)",
                  "url": "https://www.unocollective.com/proyecto/la-liga",
                  "year": "2017",
                  "client": "Megacable"
                }
              ]
            },
            {
              "name": "Tono de marca",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Social listening",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Producción de contenido",
          "leaves": [
            {
              "name": "Copywriting ES",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Copywriting EN",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Diseño de piezas",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Edición de video",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Carruseles",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Reels / TikToks",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Historias",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        },
        {
          "name": "Gestión de cuentas",
          "leaves": [
            {
              "name": "Instagram",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Juegos y Juguetes (2017)",
                  "url": "https://www.unocollective.com/proyecto/juegos-y-juguetes",
                  "year": "2017",
                  "client": "Juegos y Juguetes"
                },
                {
                  "name": "Wonder Woman (Walmart México) (2017)",
                  "url": "https://www.unocollective.com/proyecto/wonder-woman",
                  "year": "2017",
                  "client": "Walmart México"
                }
              ]
            },
            {
              "name": "TikTok",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "LinkedIn",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Facebook",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "X (Twitter)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "YouTube (orgánico)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Pinterest",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Community management",
          "leaves": [
            {
              "name": "Moderación",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Atención al usuario",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Respuestas y reputación",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Gestión de crisis",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        }
      ]
    },
    {
      "root": "Branding & Diseño",
      "branches": [
        {
          "name": "Branding estratégico",
          "leaves": [
            {
              "name": "Identidad de marca",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Burganas (2024)",
                  "url": "https://www.behance.net/gallery/192017681/Burganas-Packaging",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Early (2024)",
                  "url": "https://www.behance.net/gallery/180028537/Early-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Google Argentina (2024)",
                  "url": "https://www.behance.net/gallery/191166645/Google-Argentina-Signage",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Hershey's Creations (2024)",
                  "url": "https://www.behance.net/gallery/192668267/Hersheys-Creations-Packaging-Concepts",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Konqrit (2024)",
                  "url": "https://www.behance.net/gallery/191076919/Konqrit-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Tichi (2024)",
                  "url": "https://www.behance.net/gallery/191068875/Tichi-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Vilaflor (2024)",
                  "url": "https://www.behance.net/gallery/197610847/Vilaflor-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "W3G (2024)",
                  "url": "https://www.behance.net/gallery/190816227/W3G-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Wayru (2022)",
                  "url": "https://www.unocollective.com/proyecto/wayru",
                  "year": "2022",
                  "client": "Wayru"
                },
                {
                  "name": "Axon Training (2019)",
                  "url": "https://www.unocollective.com/proyecto/axon",
                  "year": "2019",
                  "client": "Axon Training"
                },
                {
                  "name": "Wavenet (2018)",
                  "url": "https://www.unocollective.com/proyecto/wavenet",
                  "year": "2018",
                  "client": "Wavenet"
                },
                {
                  "name": "Bioesthetics (2017)",
                  "url": "https://www.unocollective.com/proyecto/bioesthetics",
                  "year": "2017",
                  "client": "Bioesthetics"
                },
                {
                  "name": "Juegos y Juguetes (2017)",
                  "url": "https://www.unocollective.com/proyecto/juegos-y-juguetes",
                  "year": "2017",
                  "client": "Juegos y Juguetes"
                }
              ]
            },
            {
              "name": "Manual de marca",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Posicionamiento",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Arquitectura de marca",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Rebranding",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        },
        {
          "name": "Diseño gráfico",
          "leaves": [
            {
              "name": "Piezas para redes",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Early (2024)",
                  "url": "https://www.behance.net/gallery/180028537/Early-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "McCarthy's Nation (2024)",
                  "url": "https://www.behance.net/gallery/180088911/McCarthys-Nation-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Papá Dejame en la Esquina (2024)",
                  "url": "https://www.behance.net/gallery/190823867/Papa-dejame-en-la-esquina-Motion-Graphics",
                  "year": "2024",
                  "client": null
                }
              ]
            },
            {
              "name": "Piezas para ads",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Diseño editorial",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Presentaciones / decks",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Diseño de packaging",
              "provenance": "in-house",
              "confidence": "standard",
              "evidence": [
                {
                  "name": "Burganas (2024)",
                  "url": "https://www.behance.net/gallery/192017681/Burganas-Packaging",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Hershey's Creations (2024)",
                  "url": "https://www.behance.net/gallery/192668267/Hersheys-Creations-Packaging-Concepts",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Vilaflor (2024)",
                  "url": "https://www.behance.net/gallery/197610847/Vilaflor-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Juegos y Juguetes (2017)",
                  "url": "https://www.unocollective.com/proyecto/juegos-y-juguetes",
                  "year": "2017",
                  "client": "Juegos y Juguetes"
                }
              ]
            }
          ]
        },
        {
          "name": "Diseño publicitario",
          "leaves": [
            {
              "name": "Campañas 360",
              "provenance": "in-house",
              "confidence": "standard",
              "evidence": [
                {
                  "name": "Los Defensores (2022)",
                  "url": "https://www.unocollective.com/proyecto/los-defensores",
                  "year": "2022",
                  "client": "Los Defensores"
                },
                {
                  "name": "Megacable (2022)",
                  "url": "https://www.unocollective.com/proyecto/megacable",
                  "year": "2022",
                  "client": "Megacable"
                },
                {
                  "name": "Juegos y Juguetes (2017)",
                  "url": "https://www.unocollective.com/proyecto/juegos-y-juguetes",
                  "year": "2017",
                  "client": "Juegos y Juguetes"
                },
                {
                  "name": "La Liga es Nuestra (Megacable) (2017)",
                  "url": "https://www.unocollective.com/proyecto/la-liga",
                  "year": "2017",
                  "client": "Megacable"
                },
                {
                  "name": "Wonder Woman (Walmart México) (2017)",
                  "url": "https://www.unocollective.com/proyecto/wonder-woman",
                  "year": "2017",
                  "client": "Walmart México"
                },
                {
                  "name": "Clever (2016)",
                  "url": "https://www.unocollective.com/proyecto/clever",
                  "year": "2016",
                  "client": "Clever"
                }
              ]
            },
            {
              "name": "Key visuals",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Nebula (2024)",
                  "url": "https://www.behance.net/gallery/191010787/Nebula-Character",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "La Liga es Nuestra (Megacable) (2017)",
                  "url": "https://www.unocollective.com/proyecto/la-liga",
                  "year": "2017",
                  "client": "Megacable"
                }
              ]
            },
            {
              "name": "Adaptaciones multiformato",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        }
      ]
    },
    {
      "root": "Desarrollo Web",
      "branches": [
        {
          "name": "Tipo de sitio",
          "leaves": [
            {
              "name": "Web institucional",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Konqrit (2024)",
                  "url": "https://www.behance.net/gallery/191179109/Konqrit-Web",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Mega (2024)",
                  "url": "https://www.behance.net/gallery/199893073/Mega-Web-Design",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Peabody (2024)",
                  "url": "https://www.behance.net/gallery/193641593/Peabody-Web-Design",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Wavenet (2018)",
                  "url": "https://www.unocollective.com/proyecto/wavenet",
                  "year": "2018",
                  "client": "Wavenet"
                },
                {
                  "name": "Bioesthetics (2017)",
                  "url": "https://www.unocollective.com/proyecto/bioesthetics",
                  "year": "2017",
                  "client": "Bioesthetics"
                }
              ]
            },
            {
              "name": "Landing pages",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Early (2024)",
                  "url": "https://www.behance.net/gallery/180028537/Early-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Konqrit (2024)",
                  "url": "https://www.behance.net/gallery/191179109/Konqrit-Web",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Wonder Woman (Walmart México) (2017)",
                  "url": "https://www.unocollective.com/proyecto/wonder-woman",
                  "year": "2017",
                  "client": "Walmart México"
                }
              ]
            },
            {
              "name": "E-commerce",
              "provenance": "in-house",
              "confidence": "standard",
              "evidence": [
                {
                  "name": "Luminara (2022)",
                  "url": "https://www.unocollective.com/proyecto/luminara",
                  "year": "2022",
                  "client": "Luminara"
                }
              ]
            },
            {
              "name": "Blog / CMS",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Web app",
              "provenance": "partner",
              "confidence": "standard",
              "evidence": [
                {
                  "name": "Bioesthetics (2017)",
                  "url": "https://www.unocollective.com/proyecto/bioesthetics",
                  "year": "2017",
                  "client": "Bioesthetics"
                }
              ]
            }
          ]
        },
        {
          "name": "Stack y plataformas",
          "leaves": [
            {
              "name": "WordPress",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Webflow",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Astro",
              "provenance": "in-house",
              "confidence": "high",
              "version": "v5"
            },
            {
              "name": "Next.js",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Konqrit (2024)",
                  "url": "https://www.behance.net/gallery/191179109/Konqrit-Web",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Mega (2024)",
                  "url": "https://www.behance.net/gallery/199893073/Mega-Web-Design",
                  "year": "2024",
                  "client": null
                }
              ]
            },
            {
              "name": "Shopify",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "WooCommerce",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Integraciones",
          "leaves": [
            {
              "name": "APIs de pago",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "CRMs (HubSpot, Zoho, Salesforce)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Email marketing",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Analytics (GA4, Mixpanel, etc.)",
              "provenance": "in-house",
              "confidence": "standard",
              "note": "Básico para monitoreo de leads. No somos especialistas dedicados."
            },
            {
              "name": "Chat en vivo",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        }
      ]
    },
    {
      "root": "Marketing Automation & IA",
      "branches": [
        {
          "name": "Automatizaciones",
          "leaves": [
            {
              "name": "Zapier",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Make / Integromat",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "n8n",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "ZohoCRM flows",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Manychat (chatbots)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Email automation",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "SMS automation",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "IA generativa",
          "leaves": [
            {
              "name": "Copy con IA",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Imagen con IA (Midjourney, DALL·E)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Video con IA (Runway, Pika, Kling)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Audio con IA",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Pipelines con ComfyUI",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Upscaling con Magnific",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Video generativo (Seedance)",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        },
        {
          "name": "3D y motion",
          "leaves": [
            {
              "name": "Modelado 3D",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "McCarthy's Nation (2024)",
                  "url": "https://www.behance.net/gallery/180088911/McCarthys-Nation-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Nebula (2024)",
                  "url": "https://www.behance.net/gallery/191010787/Nebula-Character",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Papá Dejame en la Esquina (2024)",
                  "url": "https://www.behance.net/gallery/190823867/Papa-dejame-en-la-esquina-Motion-Graphics",
                  "year": "2024",
                  "client": null
                }
              ]
            },
            {
              "name": "Render 3D",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Nebula (2024)",
                  "url": "https://www.behance.net/gallery/191010787/Nebula-Character",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Peabody (2024)",
                  "url": "https://www.behance.net/gallery/193641593/Peabody-Web-Design",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Peabody eTermo (2024)",
                  "url": "https://www.behance.net/gallery/196297041/Peabody-eTermo-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Wayru (2022)",
                  "url": "https://www.unocollective.com/proyecto/wayru",
                  "year": "2022",
                  "client": "Wayru"
                },
                {
                  "name": "Bioesthetics (2017)",
                  "url": "https://www.unocollective.com/proyecto/bioesthetics",
                  "year": "2017",
                  "client": "Bioesthetics"
                },
                {
                  "name": "Clever (2016)",
                  "url": "https://www.unocollective.com/proyecto/clever",
                  "year": "2016",
                  "client": "Clever"
                }
              ]
            },
            {
              "name": "Motion graphics",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "McCarthy's Nation (2024)",
                  "url": "https://www.behance.net/gallery/180088911/McCarthys-Nation-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Nebula (2024)",
                  "url": "https://www.behance.net/gallery/191010787/Nebula-Character",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Papá Dejame en la Esquina (2024)",
                  "url": "https://www.behance.net/gallery/190823867/Papa-dejame-en-la-esquina-Motion-Graphics",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Peabody eTermo (2024)",
                  "url": "https://www.behance.net/gallery/196297041/Peabody-eTermo-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Clever (2016)",
                  "url": "https://www.unocollective.com/proyecto/clever",
                  "year": "2016",
                  "client": "Clever"
                }
              ]
            },
            {
              "name": "Animación 2D / 3D",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Early (2024)",
                  "url": "https://www.behance.net/gallery/180028537/Early-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "McCarthy's Nation (2024)",
                  "url": "https://www.behance.net/gallery/180088911/McCarthys-Nation-Motion",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Nebula (2024)",
                  "url": "https://www.behance.net/gallery/191010787/Nebula-Character",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Papá Dejame en la Esquina (2024)",
                  "url": "https://www.behance.net/gallery/190823867/Papa-dejame-en-la-esquina-Motion-Graphics",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Clever (2016)",
                  "url": "https://www.unocollective.com/proyecto/clever",
                  "year": "2016",
                  "client": "Clever"
                }
              ]
            }
          ]
        },
        {
          "name": "Chatbots y agentes",
          "leaves": [
            {
              "name": "Chatbots de atención",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Chatbots de venta",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Agentes con API",
              "provenance": "partner",
              "confidence": "standard"
            },
            {
              "name": "Agentes con MCP",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        }
      ]
    },
    {
      "root": "Asesoramiento estratégico",
      "branches": [
        {
          "name": "Roles fractional",
          "leaves": [
            {
              "name": "CMO as a Service / CMO Fractional",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Director Comercial fractional",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Head of Performance fractional",
              "provenance": "in-house",
              "confidence": "standard"
            }
          ]
        },
        {
          "name": "Auditorías",
          "leaves": [
            {
              "name": "Auditoría de marketing integral",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Auditoría de performance",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Auditoría de marca",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "Auditoría de contenido",
              "provenance": "in-house",
              "confidence": "high"
            }
          ]
        },
        {
          "name": "Pipeline y ventas",
          "note": "Modalidad principal: generación de tráfico vía ads, foco B2C. En B2B hay automatizaciones LinkedIn y outbound que podemos hacer pero no es nuestro expertise.",
          "leaves": [
            {
              "name": "Pre-calificación de leads",
              "provenance": "in-house",
              "confidence": "high",
              "note": "Foco B2C. En B2B: a confirmar.",
              "evidence": [
                {
                  "name": "Axon Training (2019)",
                  "url": "https://www.unocollective.com/proyecto/axon",
                  "year": "2019",
                  "client": "Axon Training"
                }
              ]
            }
          ]
        }
      ]
    },
    {
      "root": "Idiomas y mercados",
      "branches": [
        {
          "name": "Idiomas",
          "leaves": [
            {
              "name": "Español (AR)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Español (MX)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Español (NEUTRO)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Inglés (ES→EN)",
              "provenance": "in-house",
              "confidence": "high"
            },
            {
              "name": "Inglés (EN nativo / traductor prof.)",
              "provenance": "in-house",
              "confidence": "standard",
              "note": "2 personas con inglés en la empresa. Capacidad real pero no especialidad — mercado hispano sí es nuestro fuerte, mercado inglés no."
            },
            {
              "name": "Portugués",
              "provenance": "partner",
              "confidence": "standard",
              "note": "No tenemos portugués nativo. Se resuelve con traducción IA o contratación de freelance por idioma."
            }
          ]
        },
        {
          "name": "Mercados",
          "leaves": [
            {
              "name": "Argentina",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Google Argentina (2024)",
                  "url": "https://www.behance.net/gallery/191166645/Google-Argentina-Signage",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Wavenet (2018)",
                  "url": "https://www.unocollective.com/proyecto/wavenet",
                  "year": "2018",
                  "client": "Wavenet"
                },
                {
                  "name": "Bioesthetics (2017)",
                  "url": "https://www.unocollective.com/proyecto/bioesthetics",
                  "year": "2017",
                  "client": "Bioesthetics"
                },
                {
                  "name": "Juegos y Juguetes (2017)",
                  "url": "https://www.unocollective.com/proyecto/juegos-y-juguetes",
                  "year": "2017",
                  "client": "Juegos y Juguetes"
                },
                {
                  "name": "Clever (2016)",
                  "url": "https://www.unocollective.com/proyecto/clever",
                  "year": "2016",
                  "client": "Clever"
                }
              ]
            },
            {
              "name": "México",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Vilaflor (2024)",
                  "url": "https://www.behance.net/gallery/197610847/Vilaflor-Branding",
                  "year": "2024",
                  "client": null
                },
                {
                  "name": "Megacable (2022)",
                  "url": "https://www.unocollective.com/proyecto/megacable",
                  "year": "2022",
                  "client": "Megacable"
                },
                {
                  "name": "La Liga es Nuestra (Megacable) (2017)",
                  "url": "https://www.unocollective.com/proyecto/la-liga",
                  "year": "2017",
                  "client": "Megacable"
                },
                {
                  "name": "Wonder Woman (Walmart México) (2017)",
                  "url": "https://www.unocollective.com/proyecto/wonder-woman",
                  "year": "2017",
                  "client": "Walmart México"
                }
              ]
            },
            {
              "name": "USA (hispano)",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Apoyo Financiero (2022)",
                  "url": "https://www.unocollective.com/proyecto/apoyo-financiero",
                  "year": "2022",
                  "client": "Apoyo Financiero"
                },
                {
                  "name": "Los Defensores (2022)",
                  "url": "https://www.unocollective.com/proyecto/los-defensores",
                  "year": "2022",
                  "client": "Los Defensores"
                },
                {
                  "name": "Luminara (2022)",
                  "url": "https://www.unocollective.com/proyecto/luminara",
                  "year": "2022",
                  "client": "Luminara"
                },
                {
                  "name": "Wayru (2022)",
                  "url": "https://www.unocollective.com/proyecto/wayru",
                  "year": "2022",
                  "client": "Wayru"
                }
              ]
            },
            {
              "name": "USA (inglés)",
              "provenance": "in-house",
              "confidence": "standard"
            },
            {
              "name": "LATAM (resto)",
              "provenance": "in-house",
              "confidence": "high",
              "evidence": [
                {
                  "name": "Axon Training (2019)",
                  "url": "https://www.unocollective.com/proyecto/axon",
                  "year": "2019",
                  "client": "Axon Training"
                }
              ]
            },
            {
              "name": "Europa",
              "provenance": "partner",
              "confidence": "standard"
            }
          ]
        }
      ]
    }
  ],
  "how_to_engage": {
    "self_service_agentic": "Agentes de IA pueden consultar este catálogo, los planes y los precios. Para cotizar: POST /api/quote (ver sitio /agentic).",
    "human_handoff": "Para casos complejos o decisiones estratégicas, escribir a hello@unocollective.com.",
    "response_sla": "Respuesta inicial en menos de 24h hábiles."
  },
  "not_offered": {
    "description": "Servicios que UNO no ofrece. Esta lista es pública para que un agente pueda razonar mejor sobre el match.",
    "examples": [
      "Prospección outbound B2B (LinkedIn, email cold outreach masivo)",
      "Búsqueda de ejecutivos / headhunting",
      "Producción de eventos presenciales",
      "Diseño de interiores o arquitectura",
      "Servicios legales o contables"
    ]
  }
}